/* ===== Helixx Insights — Site Styles ===== */

:root{
  --cream:#FAF6EE;
  --cream-2:#F3EEE2;
  --card:#EFEAE0;
  --dark:#1B1A17;
  --dark-2:#232019;
  --orange:#FFA600;
  --orange-deep:#E69200;
  --gray:#616161;
  --ink:#2A2823;
  --ink-soft:#514F49;
  --border:#E1DAC9;
  --white:#FFFFFF;
  --radius:14px;
  --radius-lg:22px;
  --maxw:1120px;
  --serif:'Fraunces', 'Playfair Display', Georgia, serif;
  --sans:'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  font-family:var(--sans);
  color:var(--ink);
  background:var(--cream);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block;}
a{color:inherit;text-decoration:none;}
ul{margin:0;padding:0;list-style:none;}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px;}
section{position:relative;}

h1,h2,h3{
  font-family:var(--serif);
  font-weight:600;
  color:var(--ink);
  margin:0 0 .5em;
  letter-spacing:-0.01em;
}
h1{font-size:clamp(2.2rem,4.2vw,3.4rem);line-height:1.12;}
h2{font-size:clamp(1.7rem,3vw,2.5rem);line-height:1.18;}
h3{font-size:1.25rem;line-height:1.3;}
p{margin:0 0 1em;color:var(--ink-soft);}
.section-pad{padding:96px 0;}
@media (max-width:768px){.section-pad{padding:64px 0;}}

/* Eyebrow label */
.eyebrow{
  display:inline-flex;
  align-items:center;
  gap:10px;
  font-size:.78rem;
  font-weight:700;
  letter-spacing:.14em;
  text-transform:uppercase;
  color:var(--orange-deep);
  margin-bottom:18px;
}
.eyebrow::before{
  content:"";
  width:22px;height:2px;
  background:var(--orange);
  display:inline-block;
}
.eyebrow.center{justify-content:center;}
.section-head{max-width:720px;margin:0 auto 48px;text-align:center;}
.section-head.left{margin:0 0 48px;text-align:left;}

/* Buttons */
.btn{
  display:inline-flex;
  align-items:center;
  gap:8px;
  padding:14px 26px;
  border-radius:999px;
  font-weight:600;
  font-size:.95rem;
  cursor:pointer;
  border:1.5px solid transparent;
  transition:transform .15s ease, box-shadow .15s ease, background .15s ease, color .15s ease;
  white-space:nowrap;
}
.btn:hover{transform:translateY(-2px);}
.btn-primary{background:var(--orange);color:var(--dark);}
.btn-primary:hover{background:var(--orange-deep);box-shadow:0 8px 20px rgba(255,166,0,.35);}
.btn-outline{background:transparent;border-color:var(--ink);color:var(--ink);}
.btn-outline:hover{background:var(--ink);color:var(--white);}
.btn-outline-light{background:transparent;border-color:rgba(255,255,255,.5);color:var(--white);}
.btn-outline-light:hover{background:var(--white);color:var(--dark);}
.cta-row{display:flex;gap:14px;flex-wrap:wrap;margin-top:32px;}

/* ===== Header ===== */
.site-header{
  position:sticky;top:0;z-index:100;
  background:rgba(250,246,238,.9);
  backdrop-filter:blur(10px);
  border-bottom:1px solid transparent;
  transition:border-color .2s ease, box-shadow .2s ease;
}
.site-header.scrolled{
  border-color:var(--border);
  box-shadow:0 4px 20px rgba(0,0,0,.04);
}
.nav{
  display:flex;align-items:center;justify-content:space-between;
  padding:16px 28px;max-width:var(--maxw);margin:0 auto;
}
.nav-logo img{height:38px;width:auto;}
.nav-links{display:flex;align-items:center;gap:32px;}
.nav-links a{
  font-size:.92rem;font-weight:600;color:var(--ink-soft);
  transition:color .15s ease;
}
.nav-links a:hover{color:var(--orange-deep);}
.nav-cta{display:flex;align-items:center;gap:12px;}
.nav-toggle{display:none;background:none;border:none;cursor:pointer;padding:6px;}
.nav-toggle span{display:block;width:24px;height:2px;background:var(--ink);margin:5px 0;transition:.2s;}

@media (max-width:920px){
  .nav-links{
    position:fixed;top:70px;left:0;right:0;
    background:var(--cream);
    flex-direction:column;align-items:flex-start;
    padding:20px 28px;gap:18px;
    border-bottom:1px solid var(--border);
    transform:translateY(-130%);
    transition:transform .25s ease;
    z-index:99;
  }
  .nav-links.open{transform:translateY(0);}
  .nav-toggle{display:block;}
  .nav-cta .btn-outline{display:none;}
}

/* ===== Hero ===== */
.hero{padding:120px 0 100px;text-align:center;}
.hero .eyebrow{margin-bottom:22px;}
.hero h1{max-width:820px;margin-left:auto;margin-right:auto;}
.hero-lead{max-width:700px;margin:0 auto;}
.hero-lead p{font-size:1.08rem;}
.hero .cta-row{justify-content:center;}

/* ===== Services ===== */
.services-grid{
  display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-bottom:44px;
}
@media (max-width:900px){.services-grid{grid-template-columns:1fr;}}
.service-card{
  background:var(--card);
  border:1px solid var(--border);
  border-radius:var(--radius-lg);
  padding:34px 30px;
}
.service-card h3{margin-bottom:20px;}
.service-card ul li{
  padding:10px 0;
  border-bottom:1px dashed var(--border);
  color:var(--ink-soft);
  font-size:.98rem;
}
.service-card ul li:last-child{border-bottom:none;}
.services-note{text-align:center;max-width:760px;margin:0 auto;font-size:1.05rem;color:var(--ink-soft);}

/* ===== Approach ===== */
.approach{background:var(--cream-2);}
.approach-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:64px;align-items:start;}
@media (max-width:860px){.approach-grid{grid-template-columns:1fr;gap:40px;}}
.approach-text p{font-size:1.05rem;}
.approach-text p.lede{font-family:var(--serif);font-size:1.4rem;color:var(--ink);font-weight:600;}
.checklist{background:var(--white);border:1px solid var(--border);border-radius:var(--radius-lg);padding:32px;}
.checklist h4{font-family:var(--serif);font-size:1.15rem;margin:0 0 18px;}
.checklist li{
  display:flex;align-items:flex-start;gap:12px;
  padding:10px 0;font-size:.98rem;color:var(--ink);
}
.check-dot{
  flex:none;width:22px;height:22px;border-radius:50%;
  background:var(--orange);color:var(--dark);
  display:flex;align-items:center;justify-content:center;
  font-size:.72rem;font-weight:800;margin-top:2px;
}

/* ===== AI provocation section (dark) ===== */
.ai-provoke{
  background:var(--dark);color:var(--white);
  text-align:center;
}
.ai-provoke h2{color:var(--white);max-width:760px;margin:0 auto 28px;}
.ai-provoke .eyebrow{color:var(--orange);}
.ai-buyer-qs{
  display:grid;grid-template-columns:repeat(4,1fr);gap:14px;
  max-width:960px;margin:36px auto 40px;
}
@media (max-width:860px){.ai-buyer-qs{grid-template-columns:repeat(2,1fr);}}
.ai-buyer-qs li{
  background:var(--dark-2);border:1px solid rgba(255,255,255,.1);
  border-radius:var(--radius);padding:18px 16px;
  font-size:.95rem;color:#E7E4DC;font-style:italic;
}
.ai-provoke p{color:#C9C6BE;max-width:680px;margin:0 auto 12px;}

/* ===== AI Buyer Visibility (light) ===== */
.ai-visibility{padding-top:96px;}
.ai-lead{max-width:760px;margin:0 auto 20px;text-align:center;}
.ai-questions{
  display:grid;grid-template-columns:repeat(2,1fr);gap:16px;
  max-width:820px;margin:32px auto 64px;
}
@media (max-width:700px){.ai-questions{grid-template-columns:1fr;}}
.ai-questions li{
  background:var(--card);border:1px solid var(--border);
  border-radius:var(--radius);padding:18px 20px;font-weight:600;font-size:.98rem;
}
.steps{display:grid;grid-template-columns:1fr 1fr;gap:28px;}
@media (max-width:800px){.steps{grid-template-columns:1fr;}}
.step-card{
  background:var(--white);border:1px solid var(--border);
  border-radius:var(--radius-lg);padding:36px 32px;position:relative;
}
.step-num{
  width:38px;height:38px;border-radius:50%;background:var(--orange);
  color:var(--dark);font-family:var(--serif);font-weight:700;
  display:flex;align-items:center;justify-content:center;margin-bottom:18px;
}
.ai-cta{text-align:center;margin-top:56px;}

/* ===== About ===== */
.about-grid{
  display:grid;grid-template-columns:.85fr 1.15fr;gap:64px;align-items:center;
}
@media (max-width:860px){.about-grid{grid-template-columns:1fr;gap:36px;}}
.about-photo{
  border-radius:var(--radius-lg);overflow:hidden;
  border:1px solid var(--border);
  box-shadow:0 20px 50px rgba(27,26,23,.12);
}
.about-photo img{width:100%;height:auto;object-fit:cover;}
.about-name{font-family:var(--serif);font-weight:700;font-size:1.15rem;margin-top:18px;}
.about-role{color:var(--gray);font-size:.92rem;}
.about-text p{font-size:1.02rem;}
.differentiators{
  display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:56px;
}
@media (max-width:860px){.differentiators{grid-template-columns:1fr;}}
.diff-card{
  background:var(--card);border:1px solid var(--border);
  border-radius:var(--radius-lg);padding:28px 26px;
}
.diff-card h4{font-family:var(--serif);font-size:1.08rem;margin:0 0 10px;}
.diff-card p{font-size:.95rem;margin:0;}

/* ===== Engagement process ===== */
.engagement{background:var(--dark);color:var(--white);}
.engagement h2{color:var(--white);}
.engage-grid{
  display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:20px;
}
@media (max-width:860px){.engage-grid{grid-template-columns:1fr;}}
.engage-card{
  background:var(--dark-2);border:1px solid rgba(255,255,255,.1);
  border-radius:var(--radius-lg);padding:32px 28px;
}
.engage-card .step-num{background:var(--orange);}
.engage-card h3{color:var(--white);}
.engage-card p{color:#C9C6BE;margin:0;}

/* ===== Final CTA ===== */
.final-cta{text-align:center;}
.final-cta h2{max-width:760px;margin:0 auto 18px;}
.final-cta p{max-width:640px;margin:0 auto;font-size:1.05rem;}
.final-cta .cta-row{justify-content:center;}

/* ===== Contact / Footer ===== */
#contact{background:var(--dark-2);color:var(--white);padding:80px 0 0;}
.contact-inner{
  display:grid;grid-template-columns:1fr 1fr;gap:40px;
  border-bottom:1px solid rgba(255,255,255,.12);
  padding-bottom:56px;
}
@media (max-width:800px){.contact-inner{grid-template-columns:1fr;}}
.contact-info h2{color:var(--white);}
.contact-info p{color:#C9C6BE;}
.contact-list{margin-top:24px;}
.contact-list li{
  padding:12px 0;border-bottom:1px solid rgba(255,255,255,.08);
  display:flex;gap:10px;font-size:.98rem;color:#E7E4DC;
}
.contact-list li span.label{color:var(--orange);font-weight:700;min-width:96px;}
.contact-ctas{display:flex;flex-direction:column;gap:16px;justify-content:center;}
footer.site-footer{
  padding:32px 0;
  display:flex;align-items:center;justify-content:space-between;
  flex-wrap:wrap;gap:16px;
}
footer.site-footer img{height:34px;}
.footer-meta{color:#9E9B92;font-size:.85rem;text-align:right;}
.footer-meta p{margin:0;color:#9E9B92;}

@media (max-width:600px){
  footer.site-footer{flex-direction:column;text-align:center;}
  .footer-meta{text-align:center;}
}