Independent evidence for confident business decisions
Helixx Insights is an independent market research consultancy providing organisations with the evidence they need to make confident business decisions.
We combine rigorous market research with AI Buyer Visibility analysis to help organisations understand customer needs, competitive dynamics, market opportunities and brand performance. We also assess how businesses are represented across AI platforms, providing early insight into a rapidly evolving channel of customer discovery.
Our objective is simple: to deliver independent, actionable insights that reduce uncertainty and support better strategic decisions.
Our Research & Insight Services
Market & Growth Research
- Market Assessment
- Opportunity Studies
- Competitive Intelligence
- Industry Analysis
Customer & Brand Research
- Customer Insights
- Segmentation
- Brand Health
- Communication & Concept Testing
AI & Digital Visibility Research
- AI Buyer Visibility
- AI Recommendation Analysis
- Competitive AI Benchmarking
- AI Presence Monitoring
Whether your objective is to understand customers, evaluate opportunities, strengthen your brand or improve visibility across AI platforms, Helixx Insights delivers research that supports informed business decisions.
Our Research Approach
Better decisions begin with better questions.
At Helixx Insights, every engagement starts by understanding the decision our client needs to make.
We design every study around the business question, ensuring that the insights generated are relevant, reliable and actionable.
Whether qualitative, quantitative or a combination of both, every methodology is selected to fit the objective.
We focus on decisions, not reports.
Our work doesn't end with presenting findings. We translate research into practical recommendations that support strategy, innovation and growth.
What clients can expect
- ✓ Research tailored to the business challenge
- ✓ Independent, objective insights
- ✓ Methodological rigour
- ✓ Actionable recommendations
- ✓ Clear communication of findings
Your next customer may ask AI before they ask you
Potential buyers are increasingly using AI platforms to decide:
- which companies to consider
- which providers appear trustworthy
- which brands are most relevant
- and which options should be avoided
Most companies do not know what these systems are saying about them.
They may be strong in the real market but almost invisible in AI-generated recommendations.
They may be mentioned after competitors, described weakly, associated with outdated information or excluded from consideration entirely.
AI Buyer Visibility
AI Buyer Visibility examines whether, when and how your company appears when potential customers ask leading AI platforms for recommendations.
It helps answer four basic questions:
- Does your company appear?
- How is it described?
- Which competitors are recommended instead?
- What may be limiting your visibility?
Step 1 — Analysis and diagnostic
Helixx conducts a structured analysis of your current AI Buyer Visibility and identifies the most important visibility gaps, competitive patterns and potential risks.
You receive a clear diagnosis of where your company currently stands and what deserves attention.
Step 2 — Visibility improvement
Where required, Helixx can lead the project of improving your AI Buyer Visibility.
Helixx defines the priorities, coordinates the work and supports execution together with your internal marketing team, digital agency or selected specialist partners.
About Helixx Insights
Helixx Insights is led by Anuja Kolhatkar, a market research and insights professional with more than 25 years of experience across research, client servicing, digital transformation and operations. Her career includes leadership roles at MODE Research (now Kantar) and Kantar IMRB, where she led research across multiple sectors and headed Kantar's offshore Research Centre of Excellence.
Today, Helixx partners with organisations across FMCG, consumer durables, financial services, education and sustainability, delivering research that helps clients understand customers, evaluate markets, strengthen brands and identify opportunities for growth. Our expertise spans qualitative and quantitative research, market assessment, consumer segmentation, brand health, brand positioning, concept evaluation and communication testing.
Deep Research Expertise
More than two decades of experience designing and delivering research that supports strategic business decisions.
Cross-Industry Experience
Extensive experience across FMCG, consumer products, automotive, financial services, education, technology, retail and sustainability.
Research That Delivers Impact
Our work has supported market entry decisions, brand positioning, customer journey optimisation, communication strategy, product development and thought leadership initiatives across diverse sectors.
How an engagement begins
Define the decision
We begin with the business question, uncertainty or opportunity you need to understand.
Investigate the market
Helixx designs and conducts the appropriate research or visibility analysis.
Turn findings into direction
The results are interpreted, prioritized and converted into clear implications for decision and action.
Make the decision with a clearer view
Before you invest, expand, reposition or attempt to improve your visibility, make sure you are solving the right problem with the right evidence.